Wound Care Catalog
Streamlined, Clinician-focused Design
Designed a wound care catalog that consolidated existing literature sheets into a cohesive, user-friendly reference. I developed a modular layout system in InDesign, standardized typography, tables, and imagery, and integrated past project materials for consistency. The result was a polished, clinician-focused catalog that improved usability, maintained brand alignment, and provided the sales team with a reliable tool for customer engagement.
Project Brief
The goal of this project was to design a comprehensive wound care catalog that consolidated existing product literature into a single, user-friendly resource.
Design Approach
To unify the look and feel, I refined the brand palette to a professional, clinical-inspired color system and paired it with clean, modern typography, iconography and photography styles.
Research & Strategy
I conducted a thorough audit of all existing wound care literature, including brochures, spec sheets, and product one-pagers. I organized these materials into categories and identified where content needed refinement.
Execution
I built master templates for the catalog’s core page types: product detail pages, comparison spreads, technical tables, and literature sheet inserts. Existing literature was reformatted into these templates, ensuring every piece aligned with the catalog’s system.
Final Outcome
The finished catalog delivered a polished, 66-page resource that consolidated a wide range of wound care literature into one streamlined, brand-aligned document.
Clinicians could now find product information quickly, supported by clear tables, icons, and visuals, while sales reps had a professional and practical tool to guide conversations with customers.
