Continuum Sell Sheet
One Page, Maximum Impact
I designed this sell sheet as a concise, visually engaging tool to showcase the Continuum system. The goal was to communicate key features and benefits at a glance, making it easy for potential buyers and distributors to understand the value proposition quickly. By combining strong product imagery, a clear hierarchy of information, and brand-consistent design, the final piece functions as both a sales aid and a marketing asset.
Project Brief
Sales managers needed a one-page sell sheet to highlight their new product line for potential distributors.
Design Approach
I designed a clean grid layout with bold product photography at the top, supported by concise bullet points and icons to make information scannable.
Research & Strategy
I researched competitor sell sheets to identify best practices and mapped out the essential content hierarchy: headline, key features, benefits, and call-to-action.
Execution
I created custom vector icons to highlight the product’s benefits and retouched photography to ensure consistency across the sheet.
Final Outcome
The final sell sheet became a key handout at trade shows, and the client noted it helped streamline conversations with buyers.
